Marketing Resource Management (MRM) is experiencing a renaissance of sorts. Not that the software necessarily went out of vogue. It’s been humming away in the background enabling marketers to manage their marketing resources with greater efficiency. Nonetheless, MRM has recently become a hot topic of discussion as experts re-evaluate its…

The need to meet regulatory compliance is rising every day. It’s not just heavily regulated sectors like pharma and financial services that have large teams to create and manage a vast library of documentation. Product information and disclosures, data use agreements, corporate responsibility and sustainability statements — there’s an ever…

In the past few years, there have been significant changes in the marketing landscape from new social media platforms, new ways to generate awareness about a brand or product, new technologies, and, let’s not forget, a global pandemic that had devastating consequences for the world’s economies. All these factors shape…

Posted by Jodie Byass The challenges of planning and tracking marketing projects are many and varied today. Just keeping abreast of the multiple campaigns that go live via a range of platforms is difficult in itself. But it’s behind the scenes where the real headaches lie. With so many different…

It’s a new year again. Yes, it’s that time of year when you can reflect on the year that has passed, the processes that worked well, the goals you achieved as well as reviewing parts of the business where you did not achieve your goals or the desired outcomes. It…

So, you’ve found the right marketing project management software and you can’t wait to roll it out to your team. Considering that finding the right product for your organization is a challenge in itself, you’ve done well up to now. What happens next? Well, after the time and money you…

Delivering effective marketing campaign today requires coherent and vibrant design, from blog articles, to landing pages, and video. In fact, every piece of creative work requires it, the industry expects it, and customers demand it. So, in order to be successful, you’ll have to find that place where your design…

Spreadsheets have traditionally been used by ad agencies to track approvals, timelines, assets, resources and more. But as modern ad agencies and the needs of their clients have changed, so too have their needs when it comes to managing agency projects. Unfortunately, spreadsheet programs like Excel or Google Sheets lack…

Marketing managers and creative teams know how much time, resources and effort goes into producing creative work. It’s a unique beast, and as a result, each business approaches it a little differently. There is growing recognition that Creative Operations is turning it into a discipline of its own. Creative operations…