Overview of Admation and how it solves marketing project managment challenges.

What Challenges Does Admation Solve?

So, what are some of these challenges:

  • No central platform to manage marketing projects. Many marketing teams are still managing their projects without using a purpose built online solution. This leads to marketers spend more time on administrating the project and less time being creative.
  • Inconsistent project briefs. A project brief lays the foundation for the rest of the project. Having an inconsistent project brief that doesn’t capture every detail of the project, wastes time and make the process inefficient.
  • No structured resource management. All too often marketing teams manage their resources on an ad-hoc basis or by spreadsheets that are time consuming to keep up to date. This means they allocate tasks to resources as they arise instead of being planned and managed with a resource management tool, which leads to inefficient resources management, missed deadlines, and mismanaged budgets.
  • A lack of transparency over marketing resources. Not knowing who’s available for a project straight away, not only causes headaches for management but also for the marketing team who feel they have no control over their workload.
  • Inefficient approval workflow processes. One of the most common issues with not using a customized and dedicated approval workflow process is that artwork reaches the wrong stakeholder or team at the wrong time. So, although it often seems like a good idea to send artwork to everyone at once, it’s actually counter-productive. This is where a streamlined marketing review and approval system comes in handy.
  • Unproductive project meetings. Project meetings can be time-consuming and often unproductive. The time to plan, attend and document meeting outcomes adds up to increasing the already burdened load on marketing teams.
  • A lack of collaboration. Still being over-reliant on traditional tools means that marketing teams have no idea what their capacity is when briefing new tasks and projects. Or maybe they do not know that another team member has already reviewed a version of the artwork, and their feedback is not required.
  • Inconsistent reviewing processes and the wrong tools. When there’s no effective reviewing processes or tools to streamline reviewing, errors will and do occur. These, ultimately, lead to costly and high revision counts.
  • Difficulty collating feedback. When feedback is provided via email, a meeting, a phone conversations, or scrawled on a piece of papers, it’s difficult to collate and makes it tough for marketers to pull feedback together.

How admation Helps You Work Better

admation’s integrated modules support teams manage projects from brief to delivery.
  1. It makes project briefing easier. admation’s online custom briefing templates allows your team or colleagues to complete and submit a brief with mandatory information. This, ultimately, ensures that the right information is captured upfront and streamlines the project management from the outset.
  2. With admation’s deadlines and reminders feature, you can set up project review and approval deadlines which are visible to all stakeholders to ensure that they deliver their feedback and approvals on time. This allows teams to stay on track with approvals and tasks.
  3. admation’s approval pathways and approval checklists feature makes managing the marketing approval process easy. With it, you can route approvals through a dedicated pathway where all stakeholders are prompted for feedback once a deliverable has been completed and you can set up checklists that they need to tick off before they send their feedback or approvals.
  4. Knowing who gave which feedback is vital to an efficient approvals process. Admation’s transparent feedback system makes stakeholder feedback and comments visible to all approved users which means that conflicting changes can be picked up before anything gets sent to the creative team.
  5. In the office, team members often receive handwritten markups that were scanned and emailed. This can get complicated if there are a few reviewers that all have to provide feedback. admation’s online proofing tools allow reviewers to mark up any file type with visible markings and comments so feedback is clear and other’s can also review your feedback.
  6. Admation’s department dashboard lets you see exactly who’s working on what. This also lets each team member log in and see what work is allocated to them, so they can plan their day and week more effectively.
  7. Admation has task and resource allocation tools that lets you to allocate tasks and resources in a few easy steps. Once a task is allocated, the team member receives an automatic prompt, and the task gets added to their workload. This makes planning easier and the project management process more efficient.
  8. Admation has a built-in digital asset management feature that lets you or other users log in and search, manage, download and share digital assets. You can also set permission restrictions on assets and have access to a download history to see which team members are using which assets. This all contributes to make asset management easier.
  9. It’s vital to have visibility over all project deliverables during the project management process. admation’s built-in reporting tools gives you a customized report that shows you exactly how many projects you have per department and the number of deliverables. This report provides unprecedented visibility for management, but also improves staff morale by demonstrating how much work they’re completing.

Key Features

Who Uses Admation And Why

  • Marketing teams. Today’s marketing environment is complex and ever-changing. That’s why marketing teams need to use one project management tool to help manage a growing number of campaigns.
  • Ad Agencies & Digital Agencies. Admation makes account service and client management easy and ad agencies can get instant status updates and work-in-progress reports at the click of a button.
  • Legal teams. Legal teams play a vital role in the approval process as they’re responsible to make sure that creative output complies with brand and legal requirements. Admation makes managing compliance easier by making sure the legal team is part of the process.
  • Retail teams. With retail companies managing multiple brands, it’s easy for the team’s processes to be siloed. Admation allows these teams to bring all their brand practices under one umbrella ensuring consistency in the process.
  • Operations teams. With so many marketing projects on the go, it’s easy to lose sight of priorities and progress. Admation’s range of project management tools provide new insights that let teams see the bigger picture and everything in between.




Marketing Operations & Project Management Software for brands, marketing teams and digital agencies.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Will AdBlock and Banner Blindness Make Your Life Miserable?

eComm: Using Data to Push Customers to the Second Purchase

Is LinkedIn’s #InItTogether Campaign Good Content Marketing?

Top Three Tips for Planning Your 2018 Sales Efforts

Using LinkedIn Hashtags to Grow Your Client Base

Why VCs should send a personal newsletter

How to Use Web Push Notifications to Compliment Your Email Marketing Strategy

How to Choose the Best E-commerce Platform for Your Business?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jodie @ Simple Admation

Jodie @ Simple Admation

Marketing Operations & Project Management Software for brands, marketing teams and digital agencies.

More from Medium

My Reversim Summit 2021 Top Picks

End of Year Reflection: Reinclusion Instead of Refugee Resettlement & Irregular Migration, a New…

Digital Transformation for CPA Firms in 2022 and Beyond

Documenting my startup journey so far