What is Creative Operations?

What does creative operations include?

  • The creative brief
  • Project management
  • Client and stakeholder communication and collaboration
  • Approval processes
  • Feedback & reviews
  • Asset delivery & storage
  • Distribution
  • Staff resourcing & timesheets

Why it’s becoming more important

  • Enhanced collaboration: when workflows are in place to make staff input easier and hold people accountable, it results in more suggestions, recommendations, notes and team effort.
  • Make decisions with data: marketing technology keeps a transparent audit trail of every action performed as part of a project. This provides data that can be used to optimise everything from resourcing and delivery dates to how assets are best managed.
  • Streamlined workflows: replacing information systems with formal, transparent processes allows the use of templates and pre-defined workflows which saves time at every turn.
  • Organisation: everything, including project briefs, documents, stakeholder feedback, digital assets and artwork has a place and access rights. Client needs a localised version of an old file? Find it in seconds, update it, and file it. Easy done.

Creative operations software

Getting started

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Marketing Operations & Project Management Software for brands, marketing teams and digital agencies.

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Jodie @ Simple Admation

Jodie @ Simple Admation

Marketing Operations & Project Management Software for brands, marketing teams and digital agencies.

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